Archive for the "carotenoid" Tag

Astaxanthin – the King of Carotenoids and Antioxidants

Sunscreen in a pill? Have you heard of this amazing, powerful carotenoid called astaxanthin?

Asta – what?

Big word for a carotenoid that comes from a tiny microscopic alga with a big name, Haematococcus pluvialis. When its water source dries up it produces increased amounts of astaxanthin to protect itself from the sun’s damaging ultraviolet rays. That allows it to survive.

And what’s a carotenoid?

Carotenoids give food color and help protect the plant from the sun’s radiation effects. Essential for photosynthesis and plant growth, they produce a beautiful array of colors in vegetables and fruit.

When we eat these … Read the rest